Jun 01 2012
Impressions, as we all know, are blurry ideas in which confidences are given. Marketing materials such as business cards, posters, postcards, flyers, brochures and catalogs must satisfy the customerâ€™s confidences even at the very first sight of the material. To complete the marketing formula, the company or its marketer must entrust the potential masterpieces to a master in catalogs printing. In the production of catalogs, areas of concentration must be established and considered. One area is the product or service.
Some product need not be included in the catalog while some are indispensable. Choosing which are to be incorporated from which are not must be carefully done. After selection, the next area of concentration is categorization or grouping. There are products that can be grouped as one while there are products that need to be presented singly. Samples of these products are the feature for the month and the freshly released products. Same thing should be considered in marketing services. In this area, you have to master one thing and that is sorting.
Next to categorization is the process of creating descriptions. Descriptions must be exact or definite. You can begin by writing the name of the product or service followed by its features. Ideal number of words range from 30 to 60 words for every product or service. Make a good impression by selecting clear pictures and crisp texts. Be reminded that the heart of every catalog is its overall appearance. Thus, superior artsy taste is a marketing edge.
Tags: Business, catalog, company, customer, feature, formula, impression, marketer, marketing, material, product, production
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