May 20 2008
The Concepts of Branding, a Short One
The branding is the process by which a company employs marketing strategies to get people to easily remember their activities and products during more essentially is applied psychology. As a child, I was introduced to a relatively new hamburger chain that began in Australia. I still visit her regularly hamburger chain 25 years later. Not much has changed during these years with respect to this company and I guess that’s one reason why I am still a client.
I know that whenever I walk in this institution that I will be, where everything is God and help them if they ever remove the menu item! Even if they radically changed the decor, it would make me nervous. Millions of people around the world would feel the same. One of our countries supermarkets has a habit of moving from time to time around products in their stores. It works well for them because it increases sales. Customers who usually seek to specific products are exposed to other elements as they hunt for their favorites.
It is a tactic very boring and only works in this situation because the supermarket is very competitive in pricing and product mix. People are not as patient on websites and permanently move around your site to see you lose nothing traffic safer. After working in the management of another major fast-food chain exit, I learned that once a company has established a presence and success, any changes to the transaction must be made very carefully. Our clients have become very sensitive to the company, they were essentially a part of it. Their perceptions and opinions must be taken into account at every stage of the process, not only as regards the products.
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