May 23 2008
Alpine Myths on Branding, That’s Interesting
Talking about alpine, what kind of image that instantly popup in your mind at the first time, a mountain? Yes or snow peak? That’s should be correct too. Although Alpine is not as high as Mount Everest, but Alpine indeed, could be the most popular and famous mountains in Europe. There are numerous industries using the image of Alpine peak as their icon and brand, from chocolate, to gear, from backpack to cinemas.
The branding is the process by which a company employs marketing strategies to get people to easily remember their activities and products during more essentially is applied psychology. As a child, I was introduced to a relatively new hamburger chain that began in Australia. I still visit her regularly 
