May 23 2008
Alpine Myths on Branding, That’s Interesting
Talking about alpine, what kind of image that instantly popup in your mind at the first time, a mountain? Yes or snow peak? That’s should be correct too. Although Alpine is not as high as Mount Everest, but Alpine indeed, could be the most popular and famous mountains in Europe. There are numerous industries using the image of Alpine peak as their icon and brand, from chocolate, to gear, from backpack to cinemas.
An image of the Alpine peak covering with snow is really famous and printed in every product. Believe it or not, many brands that used Alpine image or mention Alpine on their product, indeed become a big brand. That’s why this alpine industries branding style would never get old through time.
One of the industries that try to reach the top of the Alpine peak is Voest Alpine AG. This Austrian based company is genuinely steel manufactures that producing many items, from automotive components, railway infrastructure, steel trade products, foundry products, heavy plates, tubes and wire. Regarding the myth of using an Alpine name on their titled, this company indeed becomes one of the leaders in European processing group.
Related PRO!
No responses yet
